Kelli Blystone
Writer, senior content marketer
Phone:
317-430-1157
Email:
Address:
218 W. 43rd St.
Indianapolis, IN 46208
A bit about me
I am an experienced and adaptive content marketing professional with over ten years of experience developing and executing content strategies. I specialize in brand messaging, copywriting, and creative storytelling that not only captivates and resonates but also establishes meaningful connections between organizations and their target audiences. My goal is to propel brands forward, aligning their mission with authentic values through strategic and creative content creation. I have a strong history of defining brand voice and creating dynamic content strategies for startups and growth-stage companies in the B2B SaaS space.
I thrive in a creative, collaborative environment, working with diverse teams to implement strategies and campaigns that align with an organization's mission and values.
See my last two positions below, or download my full resume here.
Work experience
February 2023 - January 2024
OrderProtection.com | Senior content strategist
Notable achievements:
-
Streamlined user experience and improved brand perception by optimizing product messaging and website design, leading to a 280% increase in website traffic
-
Implemented SEO strategy that resulted in 22 top 100 ranking keywords by year-end, with over half in the top 20 positions
-
Helped generate over $500K in new deals through strategic organic and direct search efforts from May to November 2023
-
Optimized social presence across 5 platforms, increasing engagement by 25% and driving 15% more website traffic, and increased LinkedIn followers by 75% in 2023
-
Developed several dynamic email sequences for the sales team to use in cold outreach, focusing on value props and competitor comparisons
-
Developed the brand voice and ensured all messaging was consistent across sales materials, customer communications, and board presentations, as well as in all of our content marketing initiatives.
December 2021 - January 2023
Jirav | Senior content strategist
Notable achievements:
-
Established Jirav as the leading provider of financial planning & analysis solutions for accounting firms, redefining fractional CFO and FP&A advisory services by using category creation tactics and successfully marketed into multiple ICPs with varying buyers’ journeys and messaging
-
Updated the messaging and restructured product and solution pages, resources section, and more, leading to a 72% increase in website traffic and a 15% increase in lead generation
-
Amplified brand awareness, owned content, and customer loyalty through the strategic use of relevant social spaces
-
Published over 300 social posts across all channels in 2022
-
Increased LinkedIn followers by 40% in 2022
-
Increased total social audience by 38% in 2022
-
-
Worked with 7 brand partners and industry influencers to create shared stories promoting the Jirav solution
Let's get
social
